There were just beauty brands that were coming out with this whole concept of wearing a more natural face.” If you opened any ...

To celebrate the 30th anniversary of Best of Beauty, 30 of our past and present Allure staff members share their top beauty ...

Another day and another trend is getting crowned on #beautytok. This time it's the turn of “toasty makeup” which real ones may already recognise from last summer. The term began spiking after Hailey ...

The bleached brow era is ending. From Bella Hadid to Jennie, see why the '90s skinny brow is 2026's most talked-about beauty ...

In today’s tutorial I’m going to be showing you how to create a long lasting Indian/Asian bridal make up look. I’m going to ...

Falscara, the leading innovator in false lash innovation, proudly announces the launch of its Faces of Falscara campaign, a curated collective of trusted beauty voices designed to educate, inspire, ...

Here's how to achieve the most delicate Indian wedding guest makeup look! Whether you're attending a traditional ceremony or ...

As Rivals returns to our screens, we look at the decade’s make-up trends that have stood the test of time… and those that are ...

The 'get ready with me' trend has propelled children into the beauty industry, with 'kidfluencers' driving early engagement ...

Guyliner is trending, from rockstar smudges to runway glam. Discover how men’s eye makeup, kohl eyeliner, and gender-fluid ...

This is an experience. The calendar does mark a major day, an important meeting, a wedding, or just a great moment that can ...

On a late-April afternoon, Olivia Jade sits in a hotel across from Madison Square Park. She’s wearing a simple white tank and jeans, a seemingly casual outfit, save for a choker with four ...