Attribution hasn't disappeared. Traditional attribution models have become less reliable as consumer behavior has changed.

As urban Indians become active online from 10 PM to 2 AM, brands are adapting their marketing strategies to capture this ...

NielsenIQ says retail fragmentation, online shopping growth and shifting consumer trust are creating new opportunities for ...

Google has launched Gemini-powered advertising solutions in India, introducing AI tools for customer acquisition, campaign ...

Viral US chain bakery Crumbl Cookies has a unique framework in the food and beverage business. A rotating weekly menu of six ...

Back-to-school and promotions drive critical demand for the industryCHICAGO, July 09, 2026 (GLOBE NEWSWIRE) -- CHICAGO – July 9, 2026 — Circana, LLC today released its latest Future of™ Office ...

VantageScore today announced the availability of its newest tri-bureau credit score model, VantageScore 5.0. Building on VantageScore’s history of credit score innovation, VantageScore 5.0 utilizes ...

Arnold Ventures is investing $2.6 million to fund 12 new grants for several universities to conduct research about the impact ...

GLP-1 drugs have become one of the most closely watched consumer stories in the market right now. For months, the headlines ...

So, with a third heatwave already hitting southern parts of the UK, we explore what impact surging temperatures have on ...

The company today unveiled Fastrr, an AI powered checkout platform designed to improve customer conversion rates, at the ...

Almost every week, a project now starts with the same sentence "The client has created an AI visual." The reaction around the room is always the same. You can feel the excitement fade and the creative ...