Attribution hasn't disappeared. Traditional attribution models have become less reliable as consumer behavior has changed.

As urban Indians become active online from 10 PM to 2 AM, brands are adapting their marketing strategies to capture this ...

Back-to-school and promotions drive critical demand for the industryCHICAGO, July 09, 2026 (GLOBE NEWSWIRE) -- CHICAGO – July 9, 2026 — Circana, LLC today released its latest Future of™ Office ...

Are Media has launched a new AI visibility platform called Are Visible, coinciding with research that identifies “Joy Maxxing ...

His now-famous jam study found that when consumers were faced with 24 varieties of jam, only 3% made a purchase – compared ...

VantageScore today announced the availability of its newest tri-bureau credit score model, VantageScore 5.0. Building on VantageScore’s history of credit score innovation, VantageScore 5.0 utilizes ...

So, with a third heatwave already hitting southern parts of the UK, we explore what impact surging temperatures have on ...

A new report from Adelaide University shows that consumer behaviour is central to reducing textile waste and keeping clothes ...

Almost every week, a project now starts with the same sentence "The client has created an AI visual." The reaction around the room is always the same. You can feel the excitement fade and the creative ...

Ganapathy Viswanathan, Communication Consultant & Author, writes how fragmented audiences and digital consumption are ...

Flexsteel Industries, Inc. FLXS is facing an uneven demand environment as cautious consumer spending and external pressures ...

Consumer AI tools, such as travel booking agents, often fail at basic tasks and provide misleading explanations, eroding ...