Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

The growth of the e-commerce industry has resulted in the need for ever-evolving marketing strategies. Now, without a strong channel strategy, storefronts will fall behind their competitors. For small ...

SAN FRANCISCO / MUMBAI, Aug 12, 2024 - (JCN Newswire) - - CleverTap, the all-in-one engagement platform, today released its market research report on "Unraveling the Cross-Channel Marketing Strategy".

Multi-Channel is a hot topic among retail research firms who note that best-in-class retailers are pumping up their efforts to reach today’s consumers in the most comprehensive manner. Aberdeen and ...

In this Channel Women in Security spotlight, Cass Cooper sits down with Orchid Security CRO Trish Cagliostroto, who talks channel-first strategies, the power and pitfalls of AI, and what it means to ...

CEO at RightMetric, a marketing research & insights provider that helps marketers look outside their own four walls to be more effective. Consumer attention is harder to earn than ever before. With ...

Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity”. This is according to CleverTap, the all-in-one engagement platform, ...