Bloomington, Indiana has launched a city branding initiative called WeAreBloomington to develop a new city brand. The goal is to create a brand that reflects the city's strengths and values to attract ...

Proclaiming the end of the big brand campaign is an all-too-common narrative in the advertising press. Influential industry voices consistently point to the shrinking importance of broadcast TV and ...

Chris Loukakis has been promoted to Chief Strategy Officer and Ash Stapleton joins as Strategy Director at Example.

In today's fast-paced market, performance marketing beckons like a siren—promising instant results and quick returns. Many businesses, especially start-ups, pour their marketing budgets into highly ...