but Eric Wind suggested that authorized dealers, “are being made to take on CPO to keep their account, and they had to buy a lot of pre-owned models.” The lack of consensus around Rolex’s ...

The wait for a new Rolex from an authorized dealer is a soul-sucking ... according to a November 2023 study by luxury pre-owned watch specialist Watchfinder & Co. Moreover, half of the watches ...

The luxury pre-owned watch market is ... s the question of profitability. Authorized dealers typically earn gross margins of more than 30% on a new Rolex. For used pieces, it’s much less.

Now though, there’s another option. Rolex has announced the creation of a certified pre-owned retail channel, where second-hand watches are bought from owners, checked for authenticity ...

And that's if you can even find an authorized dealer to sell ... The limited supply is likely one the reasons that Rolex launched its own certified pre-owned program in December.

This seemed a fair, if somewhat cynical, question to ask after multiple authorized Rolex dealerships offered us little hope for a new Daytona while simultaneously directing us to pre-owned Daytonas at ...