McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

When announcing the return of the newest Snack Wrap iterations, McDonald’s CEO Chris Kemczynski didn’t initially mention ...

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

Earlier this month, McDonald's officially brought the Snack Wrap back to the menu for the first time since removing it from ...

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

When McDonald's first launched the Snack Wrap back in 2006, it became a sleeper hit for those who craved something a bit lighter than a burger on their fast food runs.

McDonald's says it's bringing back a menu item it discontinued nearly a decade ago. The Chicago burger giant confirmed on Tuesday that Snack Wraps will return to its U.S. menu on July 10.

The Snack Wrap — a tortilla full of chicken, lettuce, shredded cheese and sauce — was introduced by McDonald's almost two decades ago to make it easier to eat its chicken on the go. But it was ...

For it's latest launch, McDonald’s had to update its Snack Wrap tools, simplify the preparation process and train workers at its 13,500 U.S. restaurants, Joe Erlinger, President of McDonald’s ...

Customers can order the Snack Wrap after breakfast hours. Breakfast hours differ by McDonald's location, although most locations typically stop serving breakfast at 10:30 or 11 a.m. local time.

The Snack Wrap — a tortilla full of chicken, lettuce, shredded cheese and sauce — was introduced by McDonald's almost two decades ago to make it easier to eat its chicken on the go. But it was ...