McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

Others lamented the absence of wraps from the Angus Snack Wrap line (featuring half an angus burger patty), which came in ...

The return of Snack Wraps at McDonald's has been a big win for the fast-food giant. Here's a look at the numbers.

McDonald's has added many new items to the menu over the summer including the return of the Snack Wrap and Spicy McMuffins to ...

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

McDonald’s slow return of its Snack Wrap paved the way for one of the strangest battles in the ongoing fast-food war.

The Snack Wrap's lower price point could lure back inflation-weary customers, who have been eating fewer fast-food meals in recent months. The wraps' smaller size and tortilla casing also appeal ...

McDonald's brought back the fan-favorite Snack Wrap on Thursday, July 10, at restaurants nationwide. First introduced in 2006 ...

The Snack Wrap will be priced at $2.99 when it hits menus on July 10, McDonald’s Senior Marketing Director Guillaume Huin confirmed in a post on X.