Research reveals that more than two-thirds of the world’s Instagram accounts follow at least one active company or business venture. This makes it essential for digital marketers to establish their ...

A new study by AI-powered search intelligence platform Adthena, analyzing 40 million search ads from more than 260,000 retailers, has shed light on the extent to which Google Shopping ads have come to ...

Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO ...

If you're a parent, teacher or child development professional looking for an age-appropriate and safe search engine, where should you turn? We round up 4 great options, along with some general ...

As voice becomes dominant in search, and users turn to social media, apps and news aggregators for their content – and not to mention the rise in virtual reality – Kevin Gibbons asks whether we will ...

Presenting a guide purely for the individual just entering the crazy world of search marketing. This will hopefully touch on all the various elements you might hear uttered in the same breath as paid ...

When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Luke Richards takes a ...

A few days ago, the news emerged that Chinese search engine Sogou is aiming to raise up to $585 million in a U.S. IPO. The news has caused a stir among those keeping an eye on the Chinese tech space; ...

It is estimated that review signals account for 9.8% of the total ranking factors, which means that they cannot be ignored during SEO, especially if a brand can benefit from their use. Content is ...

What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in the future? Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich ...

Traditionally, most of Mozilla’s revenue has come from the royalties the open-source software company makes from advertising when someone uses the search engines that Mozilla Firefox provides, namely ...

Understanding how search engines rank websites and applying simple nontechnical SEO strategies will lead to increased traffic from qualified customers. Search engine optimization (SEO) is a technique ...