Parental leave Findings from the survey show that 62% of all talent said that a company’s parental leave policy is important ...

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It all begged another question: are media relationships becoming less important? We’re having to fight harder to get ...

As a result, CMOs and senior brand-side marketers (the ones leading marketing strategy and deciding where the budget is spent ...

Meanwhile, many firms have looked to cut corners on content creation, at a time when high-quality content is becoming more ...

The Wall Street Journal reported how The Science Based Targets Initiative (SBTI) said it has made “an explicit choice to recognise that companies do ...

While we’ve all shaken our monitors in frustration when journalists fail to respond, there might be a better formula when it comes to helping your pitch land. The media is not short of content. In ...

Hot off the back of Kim’s excellent football PR Stunt Watch takeover last week, I had aimed to avoid the F-word this week. Alas, it is impossible whilst approaching the global football event that I’m ...

With the English football season drawing to a close, and the World Cup kicking off across America, it felt only right that this week's Stunt Watch got a football takeover. Because whether you're a ...

There’s been a huge amount of conversation recently around AI and the future of junior roles in PR – ranging from whether the AE will still exist next year, to whether the role just needs to evolve.

For a while, maybe only in this column, James Watt was written about negatively so often, that only Elon Musk got more Bad PR gongs than him. That, in itself, is a feat. After the spectacular rise and ...