Explore data driven marketing strategies that analyze viewer habits of Emmy-nominated titles from the latest eligibility ...

FIFA World Cup 2026™ and Peacock’s ‘Love Island USA’ Power NBCU-Versant to No. 2 in Nielsen’s Media Distributor Gauge with ...

Discover how the AI product roadmap with sports aims to tackle deployment challenges and improve media operations.

Explore CTV Ad Intel Italy and discover how Nielsen enhances ad insights for effective campaign planning across platforms.

Explore the new CTV ad spend data in France as Nielsen enhances its Ad Intel product with deeper insights and analytics.

Another season of college football is underway, following a record-breaking year where viewers consumed more than 179 billion minutes across Nielsen-rated networks—a 9% increase year-over-year.

For over a century, tennis has captivated fans worldwide, evolving into one of the globe’s most popular sports. While the sport’s fandom continues to grow, newer racket sports—like padel and ...

As Halloween creeps closer, horror fans are turning to their screens for scares. And just as with other holiday traditions, networks and streaming platforms feature a lineup of horror films—like AMC’s ...

The end of the year is typically a busy time for media in the U.S., and 2024 was no exception for audio. The final three months of 2024 were jam packed with news, sports and entertainment topics ...

When we read about cross-media measurement in the trade press or hear industry leaders talk about it at industry conferences, it’s often presented as a distant dream that will never fully materialize.

The digital space is a dynamic area for Black audiences, who are increasingly engaging across a multitude of platforms. Streaming services and social media headline how the community consumes content.