"We will pause ads relating to US elections from serving in the US after the last polls close on election day, November 5th, 2024," the company said in a post. Political advertisers in the U.S ...

According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

Do I have your attention? Even then, where do we go from here? A report from the ARF with Kroger Precision Marketing says that getting "attention" from a media campaign isn’t all that effective ...

When did we start forgetting that creative media planning is better than simply buying everything as efficiently as possible?

Is traditional legacy TV -- national and local broadcast and cable -- really feeling better about its advertising performance this political advertising season? For certain, overall TV dollars ...

The FTC said Wednesday that companies must allow consumers to cancel subscriptions through the same medium that was used to ...

AT&T's logo will be "prominently displayed" on the F1 car, as well as driver and team member kits and media backdrops, ...

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With about 2 million people taking Lyft to vote, the company is offering 50% off rideshare, bike, and scooter rides to the ...