An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

Artificial Intelligence - Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which ...

Marketing Content - Some 47% of B2B marketers plan to increase their use of original research and data-driven thought ...

B2B buyers increasingly rely on AI search tools to discover and evaluate vendors. Learn how AI-first search changes SEO and ...

This infographic explores how successful sales kickoffs tend to be built around five key design principles: alignment, ...

For two decades, B2B marketing has optimized around predictable gatekeepers: search engines, social platforms, and professional networks. We built entire playbooks around ranking higher, nurturing ...

Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other methods. And since you're reading this on MarketingProfs, you probably don't need me ...

No matter how many emails you send, how many Facebook ads you post, how high you rank in Google search results—all those marketing tactics pale in success when compared with word-of-mouth marketing. A ...

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...

Customer trust in business is eroding: 69% of customers do not trust advertisements, and 71% do not trust sponsored ads on social media, according to a nationwide poll. Customers used to trust ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

Most companies don’t suffer from a design problem. They suffer from a duplication problem. Teams across large organizations repeatedly reinvent the same digital elements such as buttons, forms, and ...