Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...

Unsure how to close 4th quarter deals? Discover successful B2B strategies to nurture your leads, accelerate sales ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

Discover how TikTok's generative AI features and tools, such as Symphony, are impacting content creation, personalization, ...

B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain ...

Design is about much more than simply taking a concept and making it look pretty. For design to effectively accomplish your goals, it must take into account the core fundamentals that elicit emotion ...

Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research from the US Chamber of Commerce. The report was based on data from a ...

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Learn how B2B brands can stand out with SMS marketing by employing personalization and omnichannel strategies to boost ...