The future belongs to brands that use AI with intention, not as a shortcut but as an amplifier of what makes them ...

In B2B, the brands that win are those that think beyond campaigns and focus on connection. Because when your content consistently speaks to the challenges, aspirations and realities of your audience, ...

This year has brought us many things: the meteoric rise of Labubus, the ‘death’ of Duolingo’s iconic mascot (RIP Duo) and even the launch of AI shopping assistants. But amidst the marketing stunts and ...

Australia is among the 11 global markets where Amazon Ads and Netflix will roll out a newly announced advertising partnership. The deal provides advertisers using Amazon DSP with direct access to ...

LG Ad Solutions has confirmed its official expansion into Australia, a move set to spur advertiser interest across the connected TV (CTV) segment. Alex Blundell Jones has been appointed as the ...

Netflix has become the first global streaming platform to have its domestic audience independently measured and reported by Australian firm OzTAM. The move comes as Netflix, which started streaming in ...

For the 10th year running, Amaury Treguer, co-founder at Bread Agency, is back to predict what’s in store for social media in the coming year. Check out his ...

TV advertising has always been about reaching the masses, but Connected TV (CTV) takes it a step further, offering not only broad reach but also the precision that traditional TV couldn’t deliver.

Arriving bright and early at Tumbalong Park for day one of SXSW Sydney, Marketing was treated to an exclusive first look at Intuit Mailchimp’s newest Aussie activation, following the immense success ...

Employee Generated Content (EGC) is continuing to rise, giving businesses a golden opportunity to amplify their brand’s personality through the voices of those who know it best: their employees.

In today’s hyper-competitive marketplace, understanding consumer behaviour is more critical than ever. Traditional market research methods like surveys, focus groups and observational studies have ...