Gardenia Singapore is celebrating the nation’s 60th birthday with new product launches and a wave of nostalgic activations.

BOSS Fragrances is turning fragrance into flavour with a new collaboration at Southeast Asia’s first scent-inspired cocktail ...

Geneco has concluded its agency review with the appointment of W Communications as its public relations agency and The M ...

Helen Lee has stepped down from her role at LinkedIn Singapore, where she led agency partnership and development for the past ...

To mark World Lung Cancer Day, Johnson & Johnson (J&J) has launched “The 3rd opinion” across Asia Pacific. A campaign that aims to empower patients to play a more active role in their treatment ...

Alliance Bank stole the spotlight at this year’s Marketing Events Awards, taking home the coveted Event Marketer of the Year ...

APAC travellers are excited about AI’s role in travel, according to Booking.com’s inaugural "Global AI sentiment report", ...

Changi Airport turned a stopover into a spectacle with its recent social-first activation, “The week-long layover”, featuring ...

CHAGEE has appointed Ang Qianling as head of social and digital media of Asia Pacific (APAC), underscoring the tea brand’s ...

Digimetrics was never about replacing marketers. It’s about enhancing them. It gives every strategist the power to think ...

A heritage breakfast brand and a Japanese fast-fashion giant may seem an unlikely pairing at first glance, but for Jesher Loi ...

When I first started out in public relations as a fresh graduate, I’d tell my parents that I was working on something or be ...