Marin Software Announces Date of Third Quarter 2024 Financial Results Conference Call ...

Welp, we all knew this was coming. According to Google, they’ve “found that people who engage with AI Overviews (AIOs) are more satisfied with their search results, and find ads appearing above and ...

Community-based digital spaces like Reddit offer great opportunities for advertisers to connect with their target audience. But to advertise successfully on these high-engagement platforms, you must ...

Is your Media Mix correct? Find out how much revenue you're leaving on the table at your current spend with our free audit. Learn more Is your spend allocation correct? Find out how much revenue ...

If you have static channel budgets, you're leaving conversions on the table. Dynamic spend allocation is the answer. Map unlimited campaigns from multiple publisher accounts to a Strategy with a ...

Running ads across Google, Bing, Amazon, and social media is necessary for online vendors and sellers. So why is analyzing the performance of those ads so complicated? Data fragmentation and ...

Our PPC Doctors are at it again, answering your toughest paid media marketing Q's. Got a question for the docs? Share it here. First up, let's make sure your privacy policy is covering all the bases.

Even the most experienced PPC marketers sometimes struggle to spend their whole budget. This could be due to a myriad of factors, and even well-optimized campaigns encounter this problem. Here are ...

It’s our favorite day of the week again. Nothing quells my cynicism like a Friday night dinner with my besties, and I’ve got one planned this very evening. I encourage you all to do the same. But the ...

It’s Friday, Digital Darlings. We made it Time for a social media drama-palooza. I hinted at this last week, and now I’m just gonna say it… I’m tired of talking about Google. So imagine my delight ...

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This year, the vast majority of digital advertisers expect to increase their spend on Instagram (67%) and Amazon (60%). And, those dollars are expected to come from incremental budget, not existing ad ...