The creation of Bild Kaufberater led to one of the most successful commerce journalism initiatives in Europe thanks to its ...

The era of the news destination is over as social and video networks have overtaken publisher Web sites globally. What ...

Machines need something different from a Web site than humans do, and news brands need to plan their Web content accordingly.

At the recent Cannes Lions Festival of Advertising, the platforms took centre stage, replacing — both physically and ...

INMA this week launched a mobile app version of “Ask INMA,” its AI-powered answer engine, making more than a decade of the association’s research, case studies, best practices, and member insights ...

Newsrooms don’t fail because they lack content; they fail when judgment cannot keep up. In the age of AI, production has been optimised, accelerated, and automated; editorial decision-making has not.

This week, Francois Malan, head of events for Media24 in South Africa, explained how the company used a live fitness event to ...

T wice per year, Benedict Evans produces a big presentation exploring macro and strategic trends in the tech industry called AI eats the world. It’s a hefty 79-page deck. I read ...

When ChatGPT ads launched on February 9, the model was simple and expensive: US$60 CPMs, a US$200,000 minimum, sold as brand exposure. On May 6, I showed you prices falling and cost-per-click ...

In an era of news overload and fatigue, the old maxim “if it bleeds, it leads” no longer applies. During this week’s Webinar, the INMA Newsroom Innovation Initiative explored some of the alternative ...

They frame the debate around capability and what AI can do, when the real question is about accountability and responsibility: What are the uniquely human obligations in an AI-enabled newsroom? Even ...

Willingness to pay is not willingness to commit. New experiments at one European and one American publisher suggest that distinction could help the news executives expand the market for paid news.