Napster’s partnership with Edel Music represented a desperate attempt to retrofit negotiation capability onto a platform ...
Direct mail achieved a 4.4% response rate, compared to email’s 0.12%. Digital display advertising performed even worse. The ...
The strategy seemed comprehensive: partner with 13 different websites, from Facebook and MySpace to Zwinky and NeoPets, ...
Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...
In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
Noise: Industry awards often celebrate past achievements without acknowledging whether recognized platforms address emerging challenges that will define future success. Direct Message: The platforms ...
DMNews (Direct Message News) helps readers cut through the noise with clear, meaningful insights on mindset, relationships, digital life, and more. Every article is built around The Direct Message, ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback