Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials ...

An out-of-home (OOH) marathon campaign by sports brand Nike is facing criticism for being ‘tone deaf’ following Yom HaShoah, ...

Blue Origin’s mission promised empowerment but delivered disappointment—missed opportunities, tone-deaf choices, and a ...

Articles written by Kirsty Hathaway ...

DoorDash, the largest takeaway app in the US, has made an cash offer to buy Deliveroo at a price of 180 pence per share. In a ...

Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles,. No monthly limits!

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile ...

A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang will oversee MSL, Publicis ...

Interpublic Group has reported a $94.4million loss for the first quarter of 2025, according to the company's latest results.