Finance apps operate in one of the most regulated and closely scrutinized environments in performance marketing. In the first half of 2025 alone, digital regulatory fines were up by 417% ...

Megan Dean is Strategic Growth Director at Yodel Mobile, the full-funnel app marketing agency. At Business of Apps London 2026, she made the case for what she calls ASO 3.0: a phase where AI is ...

DoorDash has become a key third player in the European market, with its acquisition of Deliveroo and ownership of Wolt giving it a large footprint in the United Kingdom and the rest of Europe. With ...

For over a decade, Business of Apps Berlin has been where Europe’s app growth leaders go to find the strategies, tactics, partners, and connections that move the needle. This November, we’re giving ...

Chatbots have dominated the app store conversation for more than two years, pushing major companies to either compete directly in generative AI or weave AI features into their existing apps. Most of ...

On September 17th, 500+ senior leaders from across the app economy will gather at Convene, Midtown for Business of Apps NYC (formerly App Promotion Summit). Registrations are already up 41% ...

Mobile marketers keep making the same quiet observation in 2026: the channels they have always used to build a brand have stopped feeling premium. Feeds are crowded. Brand-safety is uncertain. And the ...

In Q1 2026, the global micro-drama market entered a new era of AI-driven growth. What began as early experimentation has rapidly evolved into large-scale adoption, positioning AI-powered animation ...

Most mobile growth problems don’t come from missing channels. They come from broken acquisition systems. In 2026, many app teams are still trying to scale by pushing more budget into the same few ...

Language learning app Duolingo had another great year with 38 percent revenue growth, extending its lead as the largest education app by revenue as market growth slowed. The education app market only ...

On May 6th, Matt Dyson, VP of Marketing at Blinkist, Andy Carvell, Co-Founder and CEO at Phiture, and Ed Brocklebank, Head of Solutions Strategy at Aampe, convened online for a webinar that explored ...

Business of Apps is on a mission to connect and grow the app economy. Our event series has established itself as the leading app growth conference series in London, Berlin and NYC. Our media platform ...