The award recognizes BIGO Ads’ full-funnel growth system, combining AI-powered user acquisition, real-time in-app bidding, and monetization intelligence to support ROI-based growth for advertisers and ...

For over a decade, Business of Apps Berlin has been where Europe’s app growth leaders go to find the strategies, tactics, partners, and connections that move the needle. This November, we’re giving ...

On September 17th, 500+ senior leaders from across the app economy will gather at Convene, Midtown for Business of Apps NYC (formerly App Promotion Summit). Registrations are already up 41% ...

Cansu Agaoglu is Director for Europe at Adjust, the mobile measurement and analytics platform. At Business of Apps London 2026, she laid out a four-pillar framework for measuring app growth in a ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

At Business of Apps London 2026, Aidan Rouse, Head of Growth Advertisers for UK & Nordics at Snapchat, made the case that most growth teams are optimizing for where credit lands, not where growth ...

App monetization platforms help businesses to monetize their apps by offering a wide range of services. These platforms specialize in helping app developers generate revenue from their apps and ...

This guide will walk you through what a paywall service is, how they work, and how to choose the best paywall service for you. A paywall service is a type of subscription-based model that restricts ...

App messaging is growing to be the preferred communication tool to drive user engagement and conversions within a mobile app. Marketers are taking advantage of app messaging in the form of push ...

Mobile app analytics tools have become an essential part of the mobile app industry. These tools help companies track and analyze their app’s performance, user behavior, and marketing campaigns. They ...

Businesses know the importance of being as close and accessible to their customers as possible. And what do most people these days carry around with them pretty much at all times? That’s right, ...

Coming up with an app idea is one thing. Getting it into development is another. And that’s where app investors come in. Through app funding and other resources, app investors can maximize the sales ...