What captured our readers’ attention this year was both a continuation of and a departure from years past. Our top 10 stories in the past year coalesce around two themes: kookies and kwality. Ahem, ...

Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to the point that last-click and multitouch attribution ...

Happy holidays! Bundle up, get cozy and please enjoy this classic winter-themed comic, which first ran in February 2014. After more than three years as SVP of retail media at Albertsons, Kristi ...

2024's most popular guest columns offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated ...

The convergence of ad tech and martech is finally starting to happen, says Heather Macaulay, president of product-led ...

As we await Judge Leonie Brinkema’s decision in US v. Google (ad tech edition) get up to speed quick with AdExchanger’s ...

But cookies aside – and don’t forget to leave a few real ones out for Santa – there were lots of other big privacy ...

Google plans to create an “AI Mode” for its web search engine users. Plus, the social media vultures now circling the air above TikTok.