The solution brings together customer insights, targeting and measurement as brands seek clearer links between media activity ...

The brand is using OOH, social, influencers and limited-edition packaging to build fan engagement around Canada’s first WNBA ...

An AdEase analysis of Q2 activity reveals where brands are increasing presence, where they are stepping back and how the TV ...

As official hydration partner, the brand will have a strong on-site presence at Sobeys Stadium and IGA Stadium with ...

After appointing Tracy Day, former managing director of ad products and innovation at The Globe and Mail, as head of sales ...

The Geloso Group brand used mobile OOH and free rides home to bring its "Le party responsable" message to Montreal's Old Port ...

Today we look at the fall radio ratings in diary markets. As I previously reported, 56 diary markets were discontinued, leaving us with our current 22, reporting central areas only. All 22 Numeris ...

Boursin is celebrating its global partnership with the hit Netflix series Emily in Paris by bringing an experiential Boursin Bistro to Toronto. The Parisian-inspired pop-up is inviting fans to step ...

The Canadian Radio-television and Telecommunications Commission (CRTC) has updated its definition of Canadian content with an expanded points system recognizing more creative and below-the-line roles ...

The broadcaster says a nationwide review of its audio business found declining audience and revenue trends, prompting changes ...

The new platform is rejecting surveillance advertising while pitching brands on privacy, verified users and healthier online ...

The assignment would move the brand from WPP's EssenceMediacom to PHD, adding another major client to the network following ...