The Chicago Bulls haven’t won an NBA championship since 1998. That makes their sponsorship pitch harder than it might otherwise be, despite their enormous profile among casual fans thanks to a legend ...
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Bose CMO Jim Mollica hasn’t used a creative agency in four or ...
This week’s Media Briefing looks at the real conversations publishers are having in Cannes – how much of the AI and agentic media buzz will turn into actual money, and what it all means for who pays ...
Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
With half the industry’s dealmakers and powerbrokers gathered in the south of France this week, agencies have been falling over themselves to boast AI agent-related tests, case studies and ...
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → You sit down to watch the premiere of a streaming series, and ...
Forbes is testing a creator-led audience play that puts TikTok and Instagram talent at the front of its off-platform push. Through a new “Forbes Creator” banner, the publisher is using TikTok, ...
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Ask anyone on the Croisette this week what’s transforming the ...
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → The 2026 Cannes Lions Festival of Creativity coincided with a ...
The World Cup is expected to create the largest sports betting market in history. That’s an opportunity for sportsbook brands looking to gain and hold market share, and for the prediction market ...
Prices rise tomorrow. Last chance for best rate. Alyssa Mercante ...
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Walk the Croisette on the first morning of Cannes Lions and ...
AI search may be the industry’s latest shiny object, but most marketers aren’t spending heavily on AI search ads yet. Instead, those dollars are being routed to creators, content, agency services and ...
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