Inside Bayer’s ad tech and data strategy to find new customers and prepare for agentic AI

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

The CMO’s new growth playbook: Close the attention gap and expand beyond Google and Meta

Investing in apps also reduces dependency on Google and Meta, creating new avenues for growth while lowering costs and risk ...

Ikea holiday ad urges families to be truly present, not just physically together

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

Ad Age crossword puzzle—sports marketing is playing the field

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

Why Tumblr-core marketing works—and how brands can get it right

Tumblr-core’s raw, emotional aesthetic is giving brands a powerful way to connect with Gen Z by rejecting polished content in ...

Ad Age Brand Report 2025—the 200 most-advertised brands in the US, ranked

Key stats from Ad Age's Brand Report. Ranking of 200 most-advertised brands based on 2024 U.S. measured-media spending from ...

Goldfish made the smallest float ever for the Macy’s Thanksgiving Day Parade

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior ...

Apple TV’s colorful new branding was built with glass and captured in-camera

The streamer this week unveiled a sleek new look with glassy visuals and an original sonic logo by Finneas. (Apple TV) ...

Chicago’s Mr. Submarine marks 50 years with 50 comically unhinged ads

Gordy Sang of Quality Meats explains the low-budget project, and how the agency may formalize a “no notes” model.

Agency Brief—S4 Capital sees slowdown as clients shift spend toward AI

This week, Agency Brief takes a look at S4 Capital’s latest trading update, along with Mother LA’s new work for Meta.

AI ad of the week: Progressive sidelines iconic mascot Flo for AI-generated animals

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

AI is reshaping entry-level roles—how agencies and schools are retooling

AI is reshaping entry-level marketing roles. Learn how agencies and educators are updating training and what talent needs to succeed in today’s market.