The internet has been quick to pile on influencers for “ruining” this year’s US Open. But many creators were invited by brands that also deserve some of the blame, creator marketing experts say.

In a category cluttered by century-old giants, Andrea Collins is helping to build an insurance brand for the modern consumer.

The inaugural Mid Size Brand Leaders awards program recognizes 15 marketing executives who drove sales success with limited ...

Life360 started as a functional location-sharing app meant to help parents keep track of their kids. Thanks to Mike Zeman, its chief marketing officer, Life360 has taken on the identity of a “family ...

At Lovesac, Cooley moved to a digital-and-social-first marketing model that helped boost net sales by 2.4% to $697.1 million in fiscal 2026.

When Bruno Bertini joined software and technology company 8x8 three years ago, he was tasked with marketing a brand that had a fraction of the resources of larger rivals such as Zoom. Indeed, 8x8’s ...

Zoom Got It Done” follows up on a Bowen Yang spot and continues to see evil managers thwarted by the power of Zoom.

Thomas, who was promoted to senior VP of marketing earlier this year, spearheaded a packaging design change including a new color palette with a blue bull icon that has made Archer’s products pop on ...

Sales results prove that approach is working, making McCambley an Ad Age Mid Size Brand Leader. Since joining the company, he has helped scale Saatva from $168 million in revenue to a projected $625 ...

Today’s parents have a host of challenges, demands and expectations. Few understand them better than Caryn Wasser, who joined baby and kid food brand Little Spoon in 2018 and has served as the company ...

The Gorilla Glue Company’s marketing is largely powered by its in-house team, which is deftly responding to modern marketing demands under the leadership of Lauren Connley. After getting her start at ...

Dipiazzo, the aquarium’s chief marketing and experience officer, repositioned the destination as a “living world of awe.” ...