Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

Investing in apps also reduces dependency on Google and Meta, creating new avenues for growth while lowering costs and risk ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

Tumblr-core’s raw, emotional aesthetic is giving brands a powerful way to connect with Gen Z by rejecting polished content in ...

AI is reshaping entry-level marketing roles. Learn how agencies and educators are updating training and what talent needs to succeed in today’s market.

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

This week, Agency Brief takes a look at S4 Capital’s latest trading update, along with Mother LA’s new work for Meta.

Gordy Sang of Quality Meats explains the low-budget project, and how the agency may formalize a “no notes” model.

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

Inside Bayer’s ad tech and data strategy to find new customers and prepare for agentic AI Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for ...

Google’s sell-side programmatic platform at the heart of its antitrust case just made some upgrades, including direct buying and AI publisher tools.