Astronomer, Ryan Reynolds & Gwyneth Paltrow step in, divorce rumours, alleged connection of ex-CEO with OnlyFans creator ...

Astronomer’s comeback after the inglorious exit of its former CEO Andy Byron is a case study for crisis management ...

With Astronomer, Ms. Paltrow did what she always does: transform an apparent P.R. disaster into a marketing moment. She has ...

The latest celebrity creative to launch into the advertising space is Kendrick Lamar, the rapper who starred in this year’s ...

Astronomer's new CEO, Pete DeJoy didn’t go into detail about Andy Byron and Kristin Cabot’s scandal, but praised the team for how they handled the situation.

Ryan Reynolds’ company produced snarky ad addressing Astronomer’s Coldplay scandal, but his humor hasn’t worked for Blake ...

Will Astronomer's Andy Byron try his luck in court by suing Chris Martin's Coldplay and event organizers for the viral kiss ...

The ad agency behind Astronomer’s recent video featuring Gwyneth Paltrow is Maximum Effort. On July 28, the agency shared an ...

What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...

Pete DeJoy also thanked the team at Maximum Effort for their remarkable work with their "very temporary" spokesperson.

In an effort to change the conversation following its CEO getting caught at a Coldplay concert with the head of HR, Astronomer hired actress Gwyneth Paltrow to make an ad. Was it a successful PR move?

It came together very quickly,” a source tells PEOPLE of the video, which Ryan Reynolds' Maximum Effort also worked on ...