In 1958, Ford introduced the Ranchero, a groundbreaking vehicle that defied traditional automotive categories by merging the ...

A fresh trademark filing and Ford’s “Model T moment” tease point to the return of a cult classic car-pickup hybrid. This time ...

As electric pickups continue to proliferate in the upper price ranges, two emerging entries are quietly preparing to upend ...

Ford filed a “Ranchero” trademark for vehicles, hinting at the name for its breakthrough midsize EV pickup as it prepares to detail a new, cost-cutting EV platform. A fresh USPTO filing suggests Ford ...

🛻 Ford’s promised “Model T moment” on Monday might include an “affordable” small electric pickup truck called Ranchero ...

Ford believes a cheap Maverick-sized electric truck could be very popular, guiding suppliers for a 190,000-unit annual ...

Ford filed to trademark the Ranchero name, suggesting that its upcoming compact electric pickup truck might inherit the ...

Ford has filed a trademark for the name "Ranchero," which could be an indicator of its reported upcoming EV mid-sized pickup truck. The new trademark was filed with the United States Patent and ...

Ford used the Ranchero nameplate from the late 1950s to the late 1970s. It was an affordable two-door passenger car with seating for two (or three) in front and a full-size truck bed at the back ...