Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

From Kansas City to University of North Carolina, he navigated NIL negotiations as a college basketball sensation.

West Virginia high school and middle school athletes are now able to get paid for name, image and likeness deals. The state school board in July approved the first NIL policy for student athletes, and ...

Haley and Hanna Cavinder didn’t just adapt to the NIL era — they mastered it. Despite critics labeling them “influencers over ...

That’s where the athletics director, Carla Williams, comes in.

Big Noon Conversations," Tom Brady ripped several things about the state of college football, from the transfer portal to the ...

Johnson was one of the most decorated Texas Longhorn football players, earning the Bronko Nagurski Trophy and Dick Butkus ...

President Trump's "SAVING COLLEGE SPORTS" executive order may change the landscape of collegiate athletics. Here's what has happened so far: ...

A North Carolina judge has dismissed a lawsuit filed by the 1983 N.C. State men’s basketball team, shutting down the national ...

Ahead of Arch Manning’s first season as Texas’ full-time starting quarterback, speculation has swirled about whether the ...

Bulls fans are waiting for the franchise to make moves that will give the team a boost. One of those moves could involve Josh ...