The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

Key Takeaways Shares of Meta Platforms got a boost Monday as the tech giant announced plans to introduce paid advertising to ...

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

Advertisers can upload as many as 20 images to create the videos, which come complete with music and overlaid text ...

The Updates tab, which holds layers such as Status and Channels, will host Meta’s WhatsApp monetisation efforts. At least for ...

WhatsApp, long cherished for its clean and private messaging experience, is officially entering the world of advertising.

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

The ads will appear in the Updates tab, which is accessed by up to 1.5 billion people daily. According to developers, no ...