News

Launching Aug 11, the campaign will see the brand turn its coffee cups pink, and sell branded Barbies adorned in pink PWHL ...
Next year, after years of failed attempts, we will finally get the first live-action Masters of the Universe since 1987.
Barbie has made no secret of the fact that she's a women's hockey fan, but now she's teaming with the PWHL and Canadian donut ...
Mattel has named Niki Kazakos as vice president of global corporate communications. The toymaker and rapidly expanding ...
To launch its Barbie doll featuring T1D, Mattel chose the French karate champion, Alizée Agier, as ambassador. Agier won the ...
WASHINGTON — A bizarre battle is brewing after toy maker Mattel filed a copyright complaint with the U.S. Patent and Trademark Office against the D.C.-based political podcast Coffee with Ken. The show ...
Barbie: Horse Trails will let players choose between two characters--Barbie "Brooklyn" Roberts and Barbie "Malibu" ...
In particular, the El Segundo, Calif.-based company points to its Ken Barista doll — a hipster with a man bun and an apron ...
NEW YORK (AP) — Mattel has introduced its first Barbie representing a person with Type 1 diabetes, as part of wider efforts from the toy maker to increase inclusivity among its dolls. In an ...
Mattel Studios president Robbie Brenner unpacks her unifying vision for the studio's slate, including Hot Wheels, Masters of ...
Toymaker Mattel cut its annual forecast, reinstating it after two months, and posted a sharp drop in second-quarter revenue on Wednesday, as weak Barbie sales in North America and global trade ...
NEW YORK (AP) — Mattel has introduced its first Barbie representing a person with Type 1 diabetes, as part of wider efforts from the toy maker to increase inclusivity among its dolls.