News

Next year, after years of failed attempts, we will finally get the first live-action Masters of the Universe since 1987.
Mattel has named Niki Kazakos as vice president of global corporate communications. The toymaker and rapidly expanding ...
In particular, the El Segundo, Calif.-based company points to its Ken Barista doll — a hipster with a man bun and an apron ...
To launch its Barbie doll featuring T1D, Mattel chose the French karate champion, Alizée Agier, as ambassador. Agier won the ...
Barbie: Horse Trails will let players choose between two characters--Barbie "Brooklyn" Roberts and Barbie "Malibu" ...
Mattel Studios president Robbie Brenner unpacks her unifying vision for the studio's slate, including Hot Wheels, Masters of ...
A new Barbie with an insulin pump and CGM isn’t just a toy — she’s a symbol of visibility and a reminder to meet others with ...
The toy company saw its dolls category sales dropping 19% in the latest quarter, primarily due to fewer new Barbie launches.
For a movie about dolls made out of plastic, "Barbie" shows an unexpected heart and humanity. What other toys could be part ...
Mattel Inc. introduced its Barbie with Type 1 diabetes (T1D) on July 8. Courtesy Mattel Inc. In a continuing effort ...
A battle over Barbie and tariffs may take center stage again with Mattel seeing sales declines in the second quarter.