Apple’s Senior Vice President Eddy Cue—one of the most influential figures in the global tech and entertainment ...

After taking home 22 trophies at the Emmy Awards in September and scoring a summer box office hit with Brad Pitt's "F1" — ...

Apple TV has "no plans" to launch an ad-supported streaming tier for the platform, according to Apple's head of services Eddy ...

Apple's Eddy Cue has quashed rumours of an ad-supported tier for Apple TV+, stating no such plans exist currently. He ...

Liberty Media CEO Derek Chang believes Apple’s new US F1 ambitions mean it is likely to be “very active” when future global ...

Senior Vice President of Apple Services Eddy Cue says it's better for consumers 'not to get interrupted with ads.' ...

For Apple, “aggressive” pricing has meant three price hikes since Apple TV’s 2019 launch and a current monthly subscription ...

At the same time, Apple TV is the only major streaming service that does not have an advertising-supported tier. While Apple does sell ads on live sports like MLS and (soon) Formula 1, it has steerd ...

Apple TV is ramping up its promotion for the upcoming streaming launch of F1: The Movie on Apple TV, timed for the Las Vegas F1 weekend and the launch of a new 50% off for 6 months deal for Black ...

Apple is changing its soccer streaming, a move that could increase overall subscribers and advertising revenue opportunities.

Apple TV is about to wrap its best year ever, and in a new interview, Eddy Cue and more talk the 2026 pipeline, ad-supported plans, and more.