Apple has acquired video effects developer MotionVFX, a move that could strengthen the ecosystem around Final Cut Pro and expand tools available to professional video creators.

After more than five years, Apple has updated its premium over-ear headphones with the H2 chip, bringing features like Adaptive Audio and Live Translation to the AirPods Max while maintaining the $549 ...

Apple Inc. isn’t a brand you associate with half-price sales or the clearance rack. But the company has taken a non-traditional step in non-traditional times by launching its cheapest laptop, the ...

Steve Jobs continues to leave his mark on Apple, largely through the lessons he imparted on the team that survives him, ...

From Steve Jobs' design philosophy to Tim Cook's ecosystem strategy, Apple's biggest products have repeatedly reshaped the technology industry, though not every gamble worked ...

Apple is keeping the prices of the MacBook Neo and iPhone 17e low despite soaring memory chip costs, turning the component crisis into a weapon to gain market share from competitors.

As we gear up for the new week, let’s take a look at some of the top stories from the week. These include Apple Inc. AAPL CEO ...

The Daily Mail's Science & Technology Editor, Shivali Best, put the MacBook Neo through its paces - here's why it's the ...

Apple faces constraints from executive turnover and legal pressure; valuation rose to nearly $4T, but innovation concerns persist.

Coinciding with its software strategy adjustments, Apple commenced global sales of new entry-level devices this Saturday. The company is targeting cost-conscious consumers with the iPhone 17e and the ...

Apple Inc will celebrate its 50th anniversary on 1 April. CEO Tim Cook reflected on five decades of innovation, from the Mac to the iPhone, thanking employees, developers, and users. The company’s ...

Chinese Vice Premier He Lifeng has reassured foreign business leaders that Beijing will continue to open up its market and welcome more investment from multinational companies, according to a readout ...