Charli XCX revealed the bold vision behind her Grammy-nominated project, detailing how she planned to dominate the charts and redefine pop culture.

After all, it worked for Charli XCX. On her private Instagram account, the musician revealed the mission statement she created for Brat in 2023, one year before the blockbuster album was released. The post outlined everything from the album's minimalist artwork to its marketing and release plan.

"This is Global. I will provide the momentum and tell the story in a laser focussed way. We must execute everything with power and confidence."

Taking to her private Instagram account, Charli XCX shared the manifesto that she wrote for her latest studio album, Brat.

Charli xcx ran the most effective campaign of 2024. Promotion for Brat was not a traditional album campaign, but one about recognition, prestige, and respect. Two years ago, she might have been remembered primarily as the “Boom Clap” girl;

D espite only being released halfway through 2024, the chart performance, critical acclaim and cultural impact of Charli XCX's most recent album has defined this year as the year

First, she shared about the sickly green cover with just the title on it: “The artwork for Brat will be obnoxious, arrogant and bold. Some people will hate it. “It will be heavily text-based, either font on a plain background or some kind of painted on a wall or disregarded object.