Campa Cola's comeback: How Reliance is shaking up India's drink market
India's $4.6 billion soft drink market has long been dominated by Coca-Cola and PepsiCo, but Reliance's entry is now causing ...
Masterstroke by Mukesh Ambani, Reliance Industries set to revive Campa Cola, plans to offer at Rs
Reliance's pricing strategy has always played a pivotal in company’s grand success and forced brands like Tata to reconsider ...
money.rediff2d
Campa Cola Forces Tata Consumer to Lower Prices
Campa Cola's aggressive pricing strategy has forced Tata Consumer Products to reduce prices on its Tata Gluco Plus beverage, ...
Reliance's not-so-secret weapon makes Tata sound alarm as new disruption hits
Reliance Industries's FMCG arm is reshaping the Indian beverages market by reviving Campa Cola, offering lower prices and ...
brandequity.economictimes.indiatimes1d
Campa Cola's pricing forces Tata Consumer to blink
Tata Consumer Product Ltd (TCPL) revenue from its ready-to-drink business declined 11 per cent in the September quarter owing ...
Outlook Business1d
Higher Margin to Retailer & Aggressive Pricing by Reliance's Campa Disrupted Beverage Market: TCPL
Reliance Retails Campa Cola has disrupted the beverage market with its Rs 10 pack in PET bottle, forcing the rival beverage ...
Campa Cola's aggressive pricing forces Tata Consumer to revise rates
Tata Consumer Products Ltd (TCPL) beverage business got a hit from the aggressive pricing from rival Campa Cola, forcing it ...
Tata Consumer feels the heat as RIL’s Campa Cola disrupts beverages market
Tata Consumer Products reports increased competition in bottled beverages, particularly from Campa Cola. The company has ...
Mukesh Ambani plans big strategic move, Reliance Industries set to revive Campa Cola, plans to offer at Rs
Reliance's pricing strategy has always played a pivotal in company’s grand success and forced brands like Tata to reconsider ...