Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

Starbucks ($SBUX) has appointed a new global brand chief as incoming CEO Brian Niccol shakes up the retail coffee chain. Starbucks has named

In his first week on the job, CEO Brian Niccol said improving the company's branding was one of his four priorities to turn around the U.S. business.