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“The Denim Cowboy” Marks the Arrival of the Beyoncé x Levi’s Collection

“The Denim Cowboy marks the culmination of a partnership that has explored reinvention and reinterpretation at every turn,” says Kenny Mitchell, Levi’s Global CMO. “It’s a new level of collaboration ...

Beyoncé's real 'Levii's Jeans' are ready for purchase: How to shop Levi's collab

Beyoncé's latest collab is here and it's denim on denim on denim. The musician's "Levii's Jeans" are available online now.

Beyonce plays 'denim cowboy' in Chapter 4 of Levi's jeans ad

Beyoncé stars in Chapter 4 of her Levi's jeans ad, titled "The Denim Cowboy." It expands on previous clips "Launderette," ...

Levi’s just dropped a Beyoncé Denim Cowboy collection, and prices start at only $45

Reimagine popular Levi's styles with a fresh cowboy twist thanks to Beyoncé’s latest collaboration. The final installment of ...
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Beyoncé versus Sydney Sweeney: two denim ads, one dangerous divide in brand storytelling

Meanwhile, American Eagle and Sydney Sweeney aimed for quirky wordplay, a joke that didn’t land, and got a PR headache. The ...

Beyoncé Trashed As “Fake” & “Enhanced” By Conservative Host In Sydney Sweeney Comparison

Beyoncé was branded as "artificial" and "enhanced" in an unflattering comparison to Sydney Sweeney's American Eagle ad.

Beyonce has great jeans, too, and she’s about to drop a new album

Her Levi’s campaign is being compared with another ad rolled out by clothing company American Eagle. Read more at ...
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Is Beyoncé About To Go Full Rock Star for Act III? The BeyHive Thinks So After Levi’s Ad Drop

Beyoncé always has the BeyHive buzzing, and this time, fans think she’s dropping hints about the release of Act III.