UNC brass is trying to separate Bill Belichick, the football coach from his persona on social media amid the fallout from his relationship with 24-year-old Jordon Hudson, according to The Washington Post.

Jordon Hudson has nothing to do with how Bill Belichick manages the North Carolina football team, the head coach said in comments on Tuesday. Reacting to a rece

The University of North Carolina football program has hired veteran PR expert Brandon Faber amid Bill Belichick issues.

In the segment, Andrews discussed North Carolina Tar Heels head coach Bill Belichick's relationship with Jordon Hudson, 24, and commented on the 73-year-old attending her Miss Maine USA pageant over the weekend, which earned a like from Kelce.

"It's off to the side, a personal relationship. She doesn't have anything to do with UNC football,'' says coach Bill Belichick of the presence of girlfriend Jordon Hudson.

NEWYou can now listen to Fox News articles! North Carolina Tar Heels head coach Bill Belichick made clear on Tuesday that Jordon Hudson "doesn’t have anything to do" with the football program. It was Belichick’s first remarks since the CBS interview debacle,

The Tar Heels head coach and six-time Super Bowl champion, 73, has faced questions about his 24-year-old girlfriend's involvement with the program.

Bill Belichick's recent run of not-great P.R. has been very good for his 24-year-old (or perhaps 23-year-old) girlfriend/handler/publicist.