Apple is offering a surprisingly generous deal this month, reducing the cost of its Apple Music streaming service to just $2.99 for six months for all new subscribers. The usual Apple Music subscription price is $10.

The timing of the promotion comes as Apple Music promotes Kendrick Lamar’s Super Bowl LIX Halftime Show performance on Sunday (February 9).

Apple on Monday announced a special deal for the Apple Music streaming service. New and eligible customers can get six months of Apple Music for $2.99/£2.99. That’s $8 off the regular price of $10.99 per month, which kicks in at the end of the six-month trial.

There are a lot of music streaming services to choose from right now. Many of us subscribe to Spotify or Apple Music, but still others may use YouTube Music, Amazon Music, or Tidal. They all have their pros and cons,