CNBC's MacKenzie Sigalos joins 'Squawk Box' to report on Apple's strategy in the AI race among big tech firms.

Apple turns 50 at a moment when it's losing the AI race and doing something once almost unthinkable: opening Siri to rival ...

CNBC’s MacKenzie Sigalos reports on why former Apple insiders say the company lost its early lead in AI — and why they still ...

These two giants have different approaches to AI.

The company has made a 180-degree reversal of a long-embraced philosophy. And it's strategically brilliant, given the ...

The iPhone maker is confronting challenges to show it can remain a technology powerhouse in the age of artificial ...

Apple (NASDAQ:AAPL) and Microsoft (NASDAQ:MSFT) both reported fiscal second-quarter results within a day of each other in ...

The most ambitious new products on Apple’s 2026 roadmap fall into the smart home category. According to multiple sources, ...

I usually cycle through my years-old playlists, but I tried AI-generated ones for a weekend. I found being specific is key.

Ex-Human, developer of the Botify and Photify AI apps, is suing Apple over “arbitrary” enforcement of the App Store rules.

Apple is going against its founding mission from 50 years ago by standing in the way AI coding, or vibe-coding.

However, Arm has tremendous leverage here. For example, if Apple developed chips on another ISA, it would cause catastrophic ...