LeBron James may be daydreaming about Prime Day deals in his new Amazon commercial, but there’s no fantasy when it comes to ...

Amazon is now showing 4-6 minutes of advertisements per hour on its Prime Video streaming service-- double the ad load from ...

Amazon is making it easier for sellers to quickly create generative AI ads on its platform, sometimes with just a single ...

The pact unlocks more opportunities for brands using Amazon's Deliver Service Partner to reach consumers watching Hulu, ...

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

Amazon Ads and Roku team up for exclusive access to 80M U.S. CTV households. Boost your reach on major streaming apps.

Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest ...

Samba TV, a specialist in AI-driven media intelligence, and Amazon Ads have unveiled a study that shows how outcome-based ...

Prime Video has quietly doubled its load, making good on a promise the streamer made last year to ramp up the number of ...

Feel like you're sitting through more ads on Prime Video? Well, it's not your imagination. The streamer has quietly ...

Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the ...