Adidas has recently launched the SS25 Optime collection, a squat-proof apparel line designed for strength training.

The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...

A new Samba variant courtesy of Adidas and the World Cup winner just surfaced online, featured in a subtle color palette of ...

Adidas gives the word "Sambae" a deeper meaning by making it the perfect Valentine's Day present. If your partner is a ...

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand.

Rapper Kanye West and Adidas had severed ties over his Yeezy products, but despite that, the apparel company seemed to ...

Apparently, it does not end with them. The fallout radius of the Blake Lively and Justin Baldoni legal battle continues to ...

As it recovers from the quarters-long effects of its Yeezy business, Adidas is looking to reestablish itself as a global ...

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

Kanye West has reignited his year-long feud with adidas and is calling out Jerry Lorenzo, calling him “corny and disloyal.” ...

Damian Lillard is continuing to make a name for himself with the Milwaukee Bucks, this time with an off-the-court milestone.

Jude Bellingham took the field in Dubai for the Spanish Super Cup semi-final, wearing the new Adidas Predator boots—a similar ...