There’s a special place in hell for lengthy email writers, but thankfully they can atone by following one simple step.

A new book reports growing interest in bespoke rituals. But when God’s not in the equation, rituals lose their potency.

Getting email personalization right — and, more importantly, implementing it at scale — is what can really move the needle for ecommerce brands that are struggling to drive decent ROI from their email ...

A new expert-informed guide to writing effective peer review responses has just been published in Conservation Physiology, ...

Executive coach Aiko Bethea has a three-question method meant to prepare you for any conversation and promote strong decision ...

Stuck on what to post. Imagine your dream client across the table and tell them what you wish every prospect understood. Here ...

Google says it’s rolling out a feature for its Help me write tool that lets it generate emails personalized to your tone and ...

Email is not a broadcast. It is a relationship tool. Hitting send on an email is the easy part. Getting a client to actually open it is a completely different skill. Most advisors treat email like a ...

Born in Omaha, Nebraska, Stoy graduated from Drake University with a BSBA in finance and a minor in business law and insurance. A former college athlete and teen development officer at the Boys and ...

I hope this article finds you well. Did that make you cringe, ever so slightly? In the decades since the very first email was sent in 1971, the technology has become the quiet infrastructure of ...