Hayes isn’t an outlier. She’s part of a subset of Americans shifting their focus from spending to super-saving — a trend known as “revenge saving.” “Revenge saving” translates to saving very ...

If you’re still thinking about marketing as a collection of disconnected tactics—SEO over here, social media over there, pay ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

At the ANA Masters of Marketing, Walmart Connect, Omnicom and Vizio made their case that retail media has outgrown search, ...

Advertising began with a simple principle: Reach the right people with the right message. Somewhere along the way, I see this ...

Admission to the haunted house is completely free, but any donations collected are given to Spirit of Children, a nationwide initiative that supports child-life departments in hospitals. The program ...

During a recent appearance on The Graham Norton Show, Jennifer Lawrence and Tessa Thompson hilariously opened up about the ...

Launching in January, the new ‘one stop shop’ platform brings together fragmented marketing tools under one agentic layer in ...

People around the world collectively spend billions of dollars each year on products and services designed to extend their ...

CTV’s value lies in its ability to combine the reach and credibility of TV with the precision and measurability of digital.

MakeMyTrip is no longer the company it once was. In a striking transformation, it has changed across most dimensions. CMO and ...

Alex Schultz, CMO and VP of analytics at Meta, has written what may become a defining handbook of digital marketing. In Click Here, he distils two decades of experience at eBay and Facebook into a ...