Mobile game developers and publishers, with hundreds of games and millions of installs, are protesting Unity’s new controversial install-based pricing model by turning off ad monetization services for ...
Unity’s AI-led ad-tech and game dev growth boosts ROAS and revenue, supports strong guidance, and keeps valuation attractive.
Unity has launched a suite of AI tools in open beta for all developers on Unity 6 or above. The new toolset is designed to ...
Update: Unity’s CEO has now left the company’s employ, with immediate effect. The decision reflects the anger felt by developers about the original announcement. Mobile game developers who rely on the ...
Unity Software (NYSE:U) has partnered with Nexxen to bring Unity’s large in-app gaming ad supply into Nexxen’s demand-side platform. The collaboration focuses on AI-resilient, non cookie dependent ...
In protest, 19 companies have disabled Unity’s ad monetization in their games. In protest, 19 companies have disabled Unity’s ad monetization in their games. The game developers affected by Unity’s ...
Unity, the cross-platform game engine that powers games like Rust, Hollow Knight, and Pokémon Go, has introduced a new, controversial fee for developers, set to take effect next year. Indie developers ...
It’s been almost 20 years since the original Unity game engine opened up to developers, kickstarting a mission to democratise game development. The industry has come a long way since then, from ...
The Unity Runtime Fee debacle is one we’re all familiar with by now, raising questions of legality, sowing distrust and even causing a developer rebellion. With the ...
Mobile game engine rivalry heats up as Unity, Unreal, Godot evolve Industry coverage in 2026 highlights growing competition among mobile game engines, with Unity maintaining a lead in market share, ...