A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

Solopreneurship is well established in the U.K and set to grow. However, what has also emerged as a growing barrier for aspiring solopreneurs is a lack of AI literacy.

BusinessGreen's latest Spotlight webinar explored how green claims rules have evolved and how businesses can develop more ...

New research shows AI boosted content speed, but slow approvals and burnout keep marketing teams from seizing cultural ...

Verbal branding” goes beyond logos and mission statements, it is the history that inspires deep emotional connection from the ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Paying to get published has become part of the modern content economy, but pay-to-play isn't the problem. The problem is bad ...

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general ...

Popular country music singer-songwriter Jon Pardi is set to perform July 18 on the North Dakota State Fair grandstand in ...