Apple's innovative "Test Drive a Macintosh" ad campaign urged potential customers to take a Mac for a spin. November 8, 1984: After initial Mac sales prove disappointing, Apple CEO John Sculley dreams ...

“Retail media networks shouldn’t sell ‘awareness’ or ‘impressions’ or ‘conversion,’” Gray wrote on the social media platform in October. “They should sell reach, context, salience and physical ...

It also helps that Fire TV Sticks represent some of the best value you can find on the market. Honestly, I think there might ...

A dive into the success of the Tiffany & Co. x "Frankenstein" film integration with the woman who made it happen.

In the final session of the 2025 Marketing Masterclass series, hosted by Daily Maverick in partnership with the Association for Communication & Advertising (ACA) and the Marketing Association of South ...

After a long and varied career of what he calls “playing dress-ups”, Joel Edgerton says his latest role – one that might well bring him his first Oscar nomination – is his most personal yet and tapped ...

Eddy Cue says Apple has “no plans” for an ad-supported Apple TV tier, but a new report highlights the growing trend of ‘pause ads’ elsewhere.

Creativity at Apple moves faster than you think. They embrace action and experiments. Here is why small firms and ...

Those "fresh" apples at the grocery may be older than you realize! If you've ever wondered how supermarkets can stock ...

Apple competitor Samsung has a line of "Family Hub" smart refrigerators equipped with integrated displays, and anything with a display can show you an ad. Starting later this month, Samsung is ...

The tech executive appeared to dismiss the long-rumored moves in an interview with Screen International. By Alex Weprin Senior Editor Amid all the chatter surrounding the future of Warner Bros.

The company has become more of a follower than an innovator. The days of double-digit revenue growth appear to be over. Valuations seemed to rise just as its value proposition weakened. 10 stocks we ...